In popular usage, marketing is the promotion of products, especially advertising and branding. However, the term has a wider meaning which also recognizes that marketing is customer centred. Marketing has been divided into four general sets of activities, the Four Ps. Product: this aspect of marketing deal with the specifications of the actual good or service, and how it relates to the end-user's needs and wants. Pricing: refers to the process of setting a price for a product, including discounts. Promotion: includes advertising, sales promotion, publicity, and personal selling, and refers to the various methods of promoting the product, brand, or company. Placement: refers to how the product gets to the customer (i.e. online, point of sale placement). These four elements are often referred to as the marketing mix. Network Creative Services can use these variables to craft a purpose built marketing plan to suit any customer requirement.

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title Dean Jones Collector's Edition Cricket Bat
description Limited edition personally signed and numbered full size Kashmir willow cricket bat housed in a purpose built Australian made Jarrah frame complete with a shatter proof perspex cover with unique engraving.
purchase Dean Jones Cricket Bat