Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as body copy, slogans, headlines, direct mail pieces, taglines, jingle lyrics, web content, television or radio commercial scripts, press releases, white papers, and other written material incorporated into advertising media. The main purpose of writing is to persuade the listener or reader to act - to buy a product or subscribe to a certain viewpoint. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action. At Network Creative Services our copywriters can contribute words and ideas to print ads, mail-order catalogs, billboards, commercials, brochures, postcards, online sites, e-mail, letters and other media.

WRITING FOR THE WEB
Copywriting on the web also involves methods of writing and utilising wording to achieve higher rankings in search engines. Often referred to as content writing, it includes the strategic placement and repetition of keywords and keyword phrases on webpages. As search-engine algorithms get smarter every day, this search engine optimization (SEO) copywriting is more and more about writing for human visitors as well as for search engines, about offering fluent and readable content written in a SEO-wise manner.